The Bridge is a one-day activation curated by the MLB D&I Department during All Star Week that will “bridge” baseball and culture. The goal of our event is to connect baseball (sports) with other culturally relevant areas such as fashion, art, music and technology to not only reach and attract a diverse audience but also meet them where they already engage socially. It is our attempt to share baseball’s rich history while simultaneously be innovative and culturally relevant all through content and the lens of diversity and inclusion.

July 6th, 11am to 6pm
Red Space, 2400 Superior Ave. E.
Cleveland, OH 44114



  • Roberto Clemente Exhibit (1st Floor)
  • Negro Leagues Museum “Discover Greatness” Exhibit (2nd Floor)
  • Gaming Lounge (2nd Floor)
  • Glen Infante Pop-Up (1st Floor)

6:00PM – 9:00PM

The Bridge VIP Welcome Reception Sponsored by Coca-Cola Hispanic Advisory Council

Featuring a Fireside Chat with the Roberto Clemente Museum

11:00am – 11:40am

Registration, Music, Explore

11:00Am – 5:00Pm

Food Trucks set-up and open

Beckham’s B&M BBQ, Barrio and Kona Shaved Ice

12:00Pm – 1:30Pm

Social Loft, 2nd Floor

Next 100 Years of Baseball Panel

Intimate fireside chat on the history of the Negro League, history of baseball and in celebration
of the 100th birthday of Jackie Robinson, what the future of the game looks like overall
from a diversity perspective.


  • Bob Kendrick, President of the Negro League Baseball Museum
  • Harold Reynolds, Analyst, MLB Network

12:00PM – 6:00pm

Gaming Lounge, 2nd Floor

Kicks Corner – Customization Demo

Sneaker customization activation featuring Mache, Dez Customz and Maya Sheth

2:00PM – 3:30pm

Social Loft, 2nd Floor

The Crossover: Esports x MLB

Esports industry professionals and gamers join a discussion about the business of esports and gaming.

Moderator: Erin Simon, House of Grass Routes Podcast, Cheddar Esports


  • Jaime Leece, SVP of Gaming and VR, MLB
  • Ramone Russell, Game Designer for MLB The Show & PlayStation
  • Devon Woodruff, Co-Founder of Cut + Sew

2:00PM – 3:30pm

Grand Warehouse, 1st Floor

The Other Boys of Summer Screening & Director’s Chat


  • Lauren Meyer, Director of The Other Boys of Summer
  • Bob Kendrick, President of Negro League Museum

4:00PM – 5:30pm

Social Loft, 2nd Floor

Ohio Players: The Culture of Cleveland

Notable Ohio natives and residents speak to the culture of Ohio past, present and future and
its impact on them, their success and the community.

Moderator: Rohnesha Horne, Director of Marketing, Radio One


  • Jacques Evans, Owner of FLOH Vodka
  • Jill Vedaa, Chef, Salt
  • Glen Infante, Artist
  • Ricky Smith, Founder of Random Acts of Kindness Everywhere (RAKE)